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5 Social Moods
These emoticons are our most important Trend Meter. Our commitment is to convey the overall social media mood about the movie with one of these emoticons based on all the below different measurements combined together by our magic recipe of mathematics.

Tweet Meter
We look at a bunch of statistics such as Number of retweets, Favorited tweets, Total tweets and combine them with the magic soup of KollyTrendz. 
The result is the tweet meter ranging between 0% to 100%.
The topper on the tweet meter gets 100%, and those who are lower, get proportionally lower score.
So every week, you would have a 100% on the tweet meter. However, it might be for good or bad reasons.
A really poor movie might also TOP the tweet meter.

So how do you sort the bad apples? This takes us to.

Tweet Likes & Dislikes %
This shows out of every 100 tweets, how many tweets conveyed a positive emotion vs. how many conveyed a negative emotion. This is both an art and science, and the supercomputers in our lab are learning by the day and getting better at this.

FB Likes = Number of likes on the movies FB page

YouTube Views Per Day = Number of times the official trailer was viewed per day , since the tweet was released.

YouTube Likes = Number of likes on the YouTube official trailer

YouTube Dislikes= Number of dislikes on the YouTube official trailer

YouTube Comments= Number of Comments on the  YouTube official trailer


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